For emergencies and accident prevention

Road Salt Alternatives

Road salt alternatives don’t all provide the same results. For emergency and accident prevention, customers choose Traction Magic, for instant traction on all icy surfaces. From America's #1 pet and child-safe ice melter, Safe Paw, comes the sure way to get traction on ice and snow. Get the peace of mind you deserve with Traction Magic, the 100% natural and safe product for effective traction.
Slowly melting the ice does not always meet the need of the consumer. The use of other road salt alternatives does not address the need to immediately cross icy or snowy surfaces. In 2012, Gaia Enterprise, Inc. undertook the task of developing a product that could be safely spread on any surface and would provide instant traction while being guaranteed safe to handle. After experimenting with thousands of ingredients, Gaia has applied for the patent on its traction agent, Traction Magic.
Time does not often allow for road salt alternatives to take effect. Traction Magic is the only traction agent that works instantly. It could be used when your car is stuck, or when you need to walk on walkways, driveways or decks. As a leader among ice melt products, Traction Magic is the customers’ choice.
Guaranteed to provide exceptional traction. Traction Magic is so sure about the quality of their product that they can say with certainty that it is guaranteed:
- Safe, easy and quick to apply
- To provide immediate tire traction
- To give immediate sidewalk and driveway traction
- To be pet and child safe
- To be safe on uncured concrete, brick and stone
- To work in all temperatures
- To contain no salts or chemicals
Other road salt alternatives fall short. A 2004 paper published in the American Physical Society addressed ‘Why Ice is slippery’. The findings included that slipperiness results from the fact that there is a liquid layer present on its surface at temperatures down below -35°. Traction Magic is a patent pending 2 part granule system, consisting of all natural crystal granules that function as Absorbers and Grippers.
1. The Absorbers first siphon up the liquid layer that's above the ice.
2. The Grippers with their spike like ends, embed themselves into the ice sheet.
When Traction Magic is applied onto icy surfaces, these all natural crystal granules absorb the the icy liquid layer and then embed themselves into the surface. Together, the embedded Grippers and Absorbers form a stable non-slip surface which is similar to that of sand paper, thus providing traction for your shoes, tires and paws that travel on it. Other road salt alternatives cannot offer the same results.
To meet a wide range of needs, Traction Magic is available in a 35 pound pail, a 15 pound bucket and the travel size 2.5 pound jog, for your convenience. Ton totes are also available. Any one of the size options will deliver the results needed for your application.
Get instant traction now- with no salts, chemicals or dyes. Find out more about the leader among road salt alternatives- visit online at, or call 800-783-7841 to find out if Traction Magic is available in your area. You can order Traction Magic direct from the website with free shipping anywhere in the USA!
GAIA Enterprises, Inc.
PO Box 220 Southampton, PA 18966

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